How to Create a High-End Custom Packaging
Premium Custom Packaging Tips on a Budget
How do I know when to go premium/custom packaging vs regular stock packaging? We get this question a lot. Going with a regular corrugated box to display your products in will certainly save money. But who says premium/high-quality packaging has to be expensive? You just have to look out for packaging manufacturing techniques to achieve cost efficiency. This blog is for you if you’re struggling to make premium packaging on a tight budget.
5 Things to Consider Before Designing a Highly Lucrative Premium Packaging
Ø Consider the psychology of colors
Ø Know your target audience
Ø Plan everything in advance
Ø Calculate your budget
Ø Go through a style guide
Increased demand for extravagance has made premium packaging an obvious choice. When you’re trying to establish a market presence, premium packaging takes your level several notches up. Therefore, having the answers to the aforesaid information will help you design a custom packaging that says ‘Quality meets affordability.
1. SIMPLICITY IS THE ULTIMATE SOPHISTICATION
Representing your product in a simpler, identifiable, and meaningful way should be the definitive goal. Anything intricate will lead to customer’s confusion. Use as few and simpler words as possible in describing products. Simple packaging serves some of the key purposes which includes;
§ It saves material
§ It makes packaging visually clear
§ Helps in saving manual and machine efforts
§ The customer feels happy and satisfied
§ It’s function-oriented
2. TOUCH HAS A MEMORY
Packaging is not all about how it looks on the outside. Rather, how it feels will always leave an impression on the customer’s mind. As per human psychology, different materials leave different sensory experiences. Thus, some nice foil work on the sleeve and the box will lift the customer experience. However, EVA foams in some corrugated boxes can be eliminated to reduce costs.
3. SHOW THAT YOU CARE
Consumers are willing to pay more to those who show care. And what better way than committing to the environment’s sustainability. Let’s be honest, harming the environment to create premium quality in 2021 is not even an option. Use recycled materials, put seed papers or use compostable material, etc. Additionally, add the ‘Recyclable’ sign on your packaging that calls for attention.
4. TRY TO STAND OUT
Standing out while marketing your product is equally important (if not more) as packing it. Identify your exclusivity and work on it. See what your competitors have in common, and then make your packaging stand out by going for a different thing
